Public Relations In The Military

The Scope, Dynamic, and Future of Military Communications

This book takes an in-depth look at the function of public relations as it exists in the U.S. military in the 21st Century.

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About the Book

There have been several books and journal articles covering the military/media relationship but none that delve into breadth and depth of the responsibilities of today’s military public affairs officer. This book discusses the concept and foundations of military public affairs (relations), the changing strategic landscape in communications, operational planning and execution and the people who practice military public affairs.

The goal is to broaden knowledge and understanding of this vital, but little discussed, area of public relations among civilian and military public relations and communications professionals, faculty and staff in public relations programs, military leaders, as well as the U.S. civilian populace, and research scholars specializing in military public relations or public affairs operations.

Details

Authors: Mari K Eder, US Army, Major General (Ret.), Bob Pritchard, Kim Marks Malone
Tag: Strategic Communication
Publisher: Business Expert Press
Publication Year: 2022
ASIN: B0BB64HHKB
ISBN: 9781637424070

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Mari K Eder, US Army, Major General (Ret.)

Mari K. Eder, retired U.S. Army Major General, is a renowned speaker and author, and a thought leader on strategic communication and leadership. General Eder has served as Director of Public Affairs at the George C. Marshall European Center for Security Studies and as an adjunct professor and lecturer in communications and public diplomacy at the NATO School and Sweden’s International Training Command. She served in a number of senior positions in the Pentagon, on the Army Staff, as Deputy Chief of Public Affairs and Deputy Chief of the Army Reserve, and with DoD’s Reserve Forces Policy Board. General Eder speaks and writes frequently on communication topics in universities and for international audiences and consults on communications issues.

She has an established record of scholarship, research, and publishing. Her book, Leading the Narrative: The Case for Strategic Communication, is used in a number of university communications courses. Her latest communications book, American Cyberscape: Trials and the Path to Trust, was released in November 2020. She is the author of numerous case studies and articles on military ethics, leadership, strategic communications, and two books of children’s stories.

A deeply inspirational book, The Girls Who Stepped Out of Line, was released in August 2021. The Library Of Virginia awarded it the People’s Choice Award in October 2022. The second in the series, The Girls Who Fought Crime, was released in August 2023. Her latest release, The Girls Who Beat the Odds, released September 2026, and is available wherever you buy books.

Ret. Maj. Gen. Eder was recently awarded the Daughters of the American Revolution Medal of Honor, and named the Historic Hotels of America 2023 Historian of the Year.

When not writing, lecturing, or traveling, Ret. Maj. Gen. Eder works with rescue groups, fostering rescue dogs.

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