Public Relations In The Military

The Scope, Dynamic, and Future of Military Communications

This book takes an in-depth look at the function of public relations as it exists in the U.S. military in the 21st Century.

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About the Book

There have been several books and journal articles covering the military/media relationship but none that delve into breadth and depth of the responsibilities of today’s military public affairs officer. This book discusses the concept and foundations of military public affairs (relations), the changing strategic landscape in communications, operational planning and execution and the people who practice military public affairs.

The goal is to broaden knowledge and understanding of this vital, but little discussed, area of public relations among civilian and military public relations and communications professionals, faculty and staff in public relations programs, military leaders, as well as the U.S. civilian populace, and research scholars specializing in military public relations or public affairs operations.

Details

Authors: Mari K Eder, US Army, Major General (Ret.), Bob Pritchard, Kim Marks Malone
Tag: Strategic Communication
Publisher: Business Expert Press
Publication Year: 2022
ASIN: B0BB64HHKB
ISBN: 9781637424070

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About the Author

Mari K Eder, US Army, Major General (Ret.)

Mari K. Eder, retired U.S. Army Major General, is a renowned speaker and author, and a thought leader on strategic communication and leadership. General Eder has served as Director of Public Affairs at the George C. Marshall European Center for Security Studies and as an adjunct professor and lecturer in communications and public diplomacy at the NATO School and Sweden’s International Training Command. She served in a number of senior positions in the Pentatgon, on the Army Staff, as Deputy Chief of Public Affairs and Deputy Chief of the Army Reserve, and with DoD’s Reserve Forces Policy Board. General Eder speaks and writes frequently on communication topics in universities and for international audiences and consults on communications issues.

General Eder is the author of Leading the Narrative: The Case for Strategic Communication, published by the Naval Institute Press. Her latest communications book, American Cyberscape, was released in November 2020. An inspirational book, The Girls Who Stepped Out of Line: Stories of Courage, Sacrifice, and Grit – the Women of WWII will be published in August of 2021 and is now available for print preorder on Amazon and other online retailers (BN.com, Bookshop.org). When not writing, lecturing, or traveling, she works with rescue groups and fosters rescue dogs.

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