Handbook of Innovations in Strategic Communication: AI, Futurism and Directions

This unique Handbook demonstrates how strategic communication is undergoing significant changes due to advances in AI. It examines the consequences of innovation in society and communication, considering the ethical implications of technological developments.

I'm honored to have been asked for a contribution for this book, Chapter 27: Strategic Communication and the Military.

About the Book

Shannon A. Bowen and Elina Erzikova bring together the world’s leading experts on strategic communication to extrapolate, probe, and push the boundaries of their research into the future. Adopting a theoretical lens, the authors explore how strategic communication increases organizational effectiveness by enhancing competitive advantage, driving values, vision, mission and operations in an ethical manner. They challenge complex paradigms around transhumanism, counterintelligence and espionage, addressing timely issues such as terrorism, responsibility, EQ, pandemics, and responses to varied crises. Ultimately, this provocative Handbook provides an understanding of the future of strategic communication and showcases how the field can embrace and proactively shape its evolution.

The Handbook of Innovations in Strategic Communication is an essential tool for students and academics in business, public affairs, management, and public relations. Its practical approach to managing organizational effectiveness will also greatly benefit practitioners in content creation, media relations, and communication.

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Details

Author: Mari K Eder, US Army, Major General (Ret.)
Tag: Strategic Communication
Publisher: Edward Elgar Publishing
Publication Year: 2025
ASIN: 1035326477
ISBN: 9781035326471
List Price: 310.00

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Edward Elgar Publishing

Mari K Eder, US Army, Major General (Ret.)

Mari K. Eder, retired U.S. Army Major General, is a renowned speaker and author, and a thought leader on strategic communication and leadership. General Eder has served as Director of Public Affairs at the George C. Marshall European Center for Security Studies and as an adjunct professor and lecturer in communications and public diplomacy at the NATO School and Sweden’s International Training Command. She served in a number of senior positions in the Pentagon, on the Army Staff, as Deputy Chief of Public Affairs and Deputy Chief of the Army Reserve, and with DoD’s Reserve Forces Policy Board. General Eder speaks and writes frequently on communication topics in universities and for international audiences and consults on communications issues.

She has an established record of scholarship, research, and publishing. Her book, Leading the Narrative: The Case for Strategic Communication, is used in a number of university communications courses. Her latest communications book, American Cyberscape: Trials and the Path to Trust, was released in November 2020. She is the author of numerous case studies and articles on military ethics, leadership, strategic communications, and two books of children’s stories.

A deeply inspirational book, The Girls Who Stepped Out of Line, was released in August 2021. The Library Of Virginia awarded it the People’s Choice Award in October 2022. The second in the series, The Girls Who Fought Crime, was released in August 2023. Her latest release, The Girls Who Beat the Odds, released September 2026, and is available wherever you buy books.

Ret. Maj. Gen. Eder was recently awarded the Daughters of the American Revolution Medal of Honor, and named the Historic Hotels of America 2023 Historian of the Year.

When not writing, lecturing, or traveling, Ret. Maj. Gen. Eder works with rescue groups, fostering rescue dogs.

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